GOtv has inked a Sh100 million campaign with leading East and Central Africa media hub, Nation Media Group.
The campaign dubbed ‘Dunga Milli Mtaani’ – an extention of the initial Dunga Milli Campaign -will see more Kenyans turned into instant millionaires with every purchase and activation of a GOtv decoder, subscribers will automatically be entered into the draw to win Sh1 million among other daily prizes.
The initial campaign, unveiled 8 weeks ago has witnessed winners from all corners of the country turned into millionaires for simply subscribing to GOtv.
Speaking during the event GOtv Kenya General Manager, Felix Kyengo exuded confidence in the partnership given NMG’s leadership in the media industry.
“As a leading digital operator, GOtv Kenya is confident that Kenyans will be informed of the numerous digital migration benefits by the leading, most credible regional media house in Kenya.”
Kyengo concluded by saying that he was “confident that more Kenyans will migrate with GOtv ahead of the global June 2015 deadline,” said Mr Kyengo.
On his part, Nation Media Group CEO, Linus Gitahi commended GOtv for its insight in partnering with the market leader and promised to push its digital migration agenda.
“As the leading multi-media house in the East African region, our print electronic media and internet platforms attract a regular readership quite unparalleled in the region. We are sure that GOtv will reap immense benefits from this win-win solution,” said Mr Gitahi.
At the same time, GOtv announced the eighth ‘Dunga Milli’ winner, a businessman based in Nairobi.
Mutunga Mbuvi, 38, runs an audio-visual solutions’ business in Westlands area, says he had to buy a set-top box to do away with the boredom in his house.
“I kept seeing people in long queues at the GOtv section in the supermarket; I enquired from an agentabout it and I was pleased to learn of its affordability and range of channels,” said Mr. Mbuvi.
Being in the audio-visual business, the experience of a blank TV has not been the best for Mr. Mbuvi. It was a troubling period for him after his TV was switched off three months ago following the country wide analogue TV switch off.
Being the first time Pay TV subscriber, Mr. Mbuvi boasts of GOtv’s variety of choices and flexibility in that he can convert it to a free to air when he wants.
“There is indeed a difference in my home as my wife and I have a source of entertainment and are now getting informed of not only what is happening in Kenya but also internationally,” said Mr. Mbuvi.
Mr. Mbuvi and the wife are already fond of their GOtv programming. “My wife loves watching ENews while I enjoy watching Discovery World and National Geographic. We occasionally fight over the remote control,” he said, smiling.
The elated father says the win came at an opportune time as his wife is expectant and will go a long way in financing the hospital bills and giving his wife and the baby a comfortable life. He also plans to expand his business..
“My wife and unborn child will have the best medical care thanks to GOtv,” said Mr. Mbuvi
GOtv Kenya General Manager, Mr. Felix Kyengo, said, “After the overwhelming success of the Dunga Milli competition and witnessing how it has changed the lives of ordinary Kenyans there was no way we could end the competition after the initial 8 weeks.”
“The extended Dunga Milli Reloaded Campaign will allows us to further changes the live of Kenyansfor an additional 5 weeks and reward them on a daily and weekly basis for going digital with GOtv, while enjoying the instant benefits of increased choice in local and international content,” said Mr.Kyengo.
In addition to the one million prize money, there are also daily draws where every GOtv buyer stands a chance to win prizes of Sh15, 000, airtime plus annual GOtv subscriptions.
“GOtv is helping Kenya to go digital and enabling them to access the best quality local and international programming. As a true migration partner and a leader in the digital arena it is important that we play a pivotal role towards accelerating Kenya’s digital migration process. For a special price offer of only Sh1, 399, including 2 months GOtv Plus subscription, Kenyan’s can enjoy the best international and local programming,” concluded Mr Kyengo.
GOtv subscribers are spoiled for choice with a selection of channels including news, children’s programming, documentaries, series and movies. GOtv channels are carefully selected to cater for a variety of different tastes and family viewing needs.
Channels include; Africa Magic World, Africa Magic Swahili, SuperSport Select 1 and 2, One Gospel, E! Entertainment, eTV Africa, ZEE World, Disney Junior in addition to local channels such as KBC, NTV, KTN, Citizen TV to mention but a few.
GOtv now covers over 30 cities in its pursuit to enable the government to achieve a speedy migration from analogue to digital broadcasting.
For more info on GOtv’s exciting ‘Dunga Milli” campaign and prizes or to find out where to buy a decoder, visit the website.
Posted on May 11, 2015