Essar Telecom Kenya’s yuMobile network has introduced an all-day free calls offer. This means, all yu subscribers will be able to make calls free of charge every day, from 6am to 6pm.
According to the firm, the consumer mobile usage trend shows that most people call during the day hence the all-day free calls offer is in line with the brand’s customer-centric values that are geared towards responding to consumers’ needs.
“By giving free calls all day, we are demonstrating our commitment to make mobile telephony more affordable and accessible to all. We are confident that our subscribers will embrace our repositioning as we continue work towards developing more innovative communication solutions that respond to all their needs,” said yuMobile’s country manager, Madhur Taneja.
With the promo, all yu subscribers can make yu to yu calls, everyday from 6am to 6pm; there are no daily or monthly subscription charges and no short-code to subscribe while all other tariffs remain the same.