Western Union study: USA is Kenya’s best friend in cyberspace

The US has been revealed as Kenya’s best friend in cyberspace, according to a unique new league table released by Western Union, one of the world’s most globally connected brands.

For the report, Western Union looked at Kenya’s global Facebook connections and compiled a league table of Kenya’s closest friends in cyberspace or the top ten countries where Kenyan Facebook users have the most Facebook connections.

The league table has been created using data from Western Union’s Your World Facebook Application, which visualises each user’s Facebook connections around the globe and gives them a score for how globally connected they are.

Your World has received more than 250,000 hits worldwide since its launch in July this year, as individual users compete in the Network 160 Challenge – a hunt for the world’s most globally networked person on Facebook. On October 18, Western Union will announce the winner and reveal an opportunity for them to use their global network as a force for good.

With so much aggregate data being generated by Your World, Western Union has been able to build a bird’s eye view of how different countries connect to one another on Facebook. The data reveals Kenya’s top ten best friends in cyberspace or the list and names of countries where Kenyan Facebook users have the most Facebook connections.

The results show how social media is shrinking the world we live in, with some of Kenya’s closest friends in cyberspace based thousands of miles away in the real world:

 

  1. United States
  2. United Kingdom
  3. India
  4. Canada
  5. South Africa
  6. Australia
  7. Brazil
  8. Tanzania
  9. United Arab Emirates
  10. Uganda

 

Western Union launched the Your World Application and associated Network 160 Challenge in July this year to mark its 160thAnniversary and celebrate its unique status as one of the world’s most globally connected brands.

With 455,000 locations in 200 countries and territories turning over 19 transactions per second, Western Union has a greater physical presence than any other company globally.

“On October 18, we will be announcing the winner of the Network 160 Challenge – the Your World user who has the most global connections. We will be inviting him or her to partner with us to use their network as a force for good. So I would urge anyone who has not yet tried out the Application to give it a go,” said Hikmet Erset, Western Union chief executive.


 

Infographic: Kenya’s friends on Facebook by country