RIM Announces BlackBerry Mobile Fusion

Research In Motion (RIM) has introduced BlackBerry Mobile Fusion, the firm’s next-generation enterprise mobility solution and RIM’s entry into the multi-platform Mobile Device Management (MDM) marketplace.

The BlackBerry Mobile Fusion is expected to simplify the management of smartphones and tablets running

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, RIM’s VP for enterprise product management and marketing in a release.

“BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations,” added Panezic.

Industry statistics indicate that RIM is the leading provider of enterprise mobility solutions with over 90 per cent of the Fortune 500 provisioning BlackBerry devices. The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories.

BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments as they struggle to manage and control wireless access to confidential company information on the corporate network, leading to increased demand for mobile device management solutions.

BlackBerry Mobile Fusion brings together the market-leading BlackBerry Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running Android and iOS operating systems.

BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices: asset management; configuration management; security and policy definition and management; secure and protect lost or stolen devices (remote lock, wipe); user- and group-based administration and multiple device per user capable. Other features are application and software management; connectivity management (Wi-Fi, VPN, certificate) and centralized console.