LG and Intel in wireless display (WiDi) technology deal


LG Electronics and Intel have entered into a strategic alliance to adopt and jointly promote Intel Wireless Display (WiDi) technology.

According to George Mudhune,LG’s head of marketing and communications, East and Central Africa, Intel WiDi will be embedded into 2012 edition of LG CINEMA 3D Smart TVs, making them the first in the TV industry to feature Intel WiDi technology, adding that CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner.

“Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition,” said Mudhune.

Intel WiDi is a wireless connectivity inter-face which allows for instant, high-definition viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors.

Apart from sharing of stored content, WiD also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents – such as YouTube videos and streaming TV shows from broadcast websites – that are accessible through notebooks and other mobile devices. Users can view such contents through the expansive and immersive high-definition CINEMA 3D display.

Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or WiFi connection to transfer content between external mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connection between the WiFi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.

Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a CINEMA 3D Smart TV, projector or monitor.

Intel is also planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience and through the partnership LG CINEMA 3D Smart TV users will be able to benefit from Intel WiDi without the need to purchase an ex-ternal adapter.  LG and Intel would undertake co-marketing activities.



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