Safaricom has opened an experiential outlet at The Junction Mall on Ngong road, Nairobi and also unveiled new uniforms for its SafaricomShop staff in an exercise aimed at re-defining customer service and enhancing brand identity.
The new Safaricom Experience Centre which
has been put together at a cost of Kshs 21 million ($ 235,955), is meant to address the needs of the firm’s customers residing, working or commuting in or through Karen, Ngong Road,Lavington and the surrounding areas.
The Experience Centre, which is more spacious and allows customers to sample, test and even touch products on display before making purchase decisions, is manned by professional staff that will be on hand to explain the features and mechanics of the products on display.
The centre brings to 35 the number Safaricom Shops across the country as the company adopts a ‘take-to-customer’ approach to better serve its over 18 million subscribers, as it widens its offering into data among other services.
“We are continuously innovating and investing in value addition to ensure that our customers have unrivalled access to the best services and products. Our customer-centric approach is aimed at making the customer the ultimate beneficiary of our innovations,” said the firm’s chief executive Bob Collymore.
The new staff uniform on the other hand is designed to reflect Safaricom’s values of innovation, modernity and cutting-edge technology. The new uniform is a fresh rendition of Safaricom’s brand colours (light green shirts, black bottoms and green scarf) meant to reflect the the company’s values..