Mi-Fone set to open distribution office in Kenya


Hong Kong-based mobile handset manufacturer, Mi-Fone has, which is focussed on empowering and equiping the mass market in Africa with data-enabled handsets, is planning to set up a distribution hub in Kenya to serve the East African region.

Mi-Fone is currently aggressive on the ground, chasing clients in the unconnected space and targeting mostly the peri-urban and rural markets to offer affordable handsets.

The company is expected to host mobile dealers event in Nairobi on Wednesday, March 7, 2012 where its chief executive Alpesh Patel will showcase the new Mi-Fone range of data-enabled mobile devices potential dealers and clients.

Since its inception in 2008, Mi-Fone has rapidly been expanding its footprint in Kenya, selling an estimated 1 million mobile devices in four years of operation, in the process generating about $ 15 million in revenue.

“We have built phones that look great, are very rich in functionality and have a powerful music link.  Music crosses every cultural boundary in Africa and year on year we have seen an ever-increasing demand for the Mi-Fone brand in the twelve countries we are in.” said Patel in media release.

At the Mi-Fone dealer conference in Nairobi next week, Kenyan blogger and tech enthusiast, Mark Kaigwa, will talk about the increasing importance of low cost data enabled mobile devices in rural Kenya and other developing markets.

Mi-Fone has differentiated itself from other low-cost handset manufacturers with its focus on music, local talent and soon to be launched “Mi-Apps Java” store which will be instrumental in linking the acquisition of local music in capturing revenue streams, which are often lost to piracy.

Mi-Fone first gained local relevance with the release of the Mi-Obama phone, the launch of which was meticulously timed in accordance with Kenyan-born Barrack Obama’s presidential inauguration.

Mi-Obama phone sales brochure

“Music crosses every cultural boundary in Africa and year on year we have seen an ever-increasing demand for the Mi-Fone brand in the twelve countries we’re in,” said Patel.

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