Samsung has showcased its diverse array of new, and specifically tailored to the African market, products at the 2012 Samsung Africa Forum held in Cape Town, South Africa.
While embracing its new guiding philosophy of “Built for Africa – Inspire the Future,” Samsung shared its strategy to expand its African market and deliver connectivity and content across multiple devices – from TVs, mobile phones, tablets, Notebook PCs, cameras and home appliances.
During the occasion attended by the firm’s business partners from across Africa, the company’s top leadership further underscored Kenya’s prime position as one of its key rollout markets, noting that Kenya will be one of the key markets earmarked for the rollout of Free-To-Air satellite TV.
“At our very first Africa Forum, in 2010, I announced the plan to grow our business in Africa to $ 10 billion by 2015, as measured by the sales of our partners – and today, I am pleased to announce that we are well on track to meet this objective. This year not only will we continue to maintain growth in key regions but so too are focused on targeting growth of 100% in East, West and Southern Africa,” said KK Park, Samsung Africa chief executive.
Park added that over the next three to four years, the growth would be underpinned by a focus on three key premises: Built for Africa research and development, business-to-business or B2B and business-to-government or B2G partnerships supported by key CSR initiatives.