Orange has today launched a month long 3G data offering for the youth in target universities and colleges. The campaign, dubbed 3G Campus Offer, will see students from target universities enjoy one month’s free unlimited internet with the purchase of an Orange Internet Everywhere 3G Modem. Orange is the only service provider with an unlimited data offering for its customers. Orange mobile customers currently enjoy unlimited internet for as low as KSh 39 daily, KSh 249 weekly and KSh 990 monthly while the Orange Internet Everywhere 3G modem customers access unlimited internet for KSh 990 and KSh 2,990 on a weekly and monthly basis respectively
The 3G Campus Offer also seeks to increase the adoption and use of Orange data services through the firm’s high speed 3G modems, as institutions of higher learning re-open for another semester this month.
According to the company’s CEO, Mickael Ghossein, the offer is open to campus and college students, part of the youthful market that Orange is targeting.
“Students can now enjoy reliable and affordable data bundles as well as fast speeds from Orange, as we seek to bring these much needed services to them, conscious of the value they will get as they head back to campus,” he said, adding that internet penetration among the youth is set to spur the uptake of e-learning as well as other ICT learning related tools.
Internet penetration has been on the increase especially among the youth. According to the Communications Commission of Kenya, in a report released for the second quarter of 2011/2012, the quarter under review recorded an increase of 21.55 percent on the estimated number of Internet users in the country. This translated to 17.38 million users up from 14.3 million recorded during the previous period.
Orange will be touring various universities and colleges over the next 30 days as it seeks to create awareness of the data offering through sporting events and other social activities on these campuses.
Students who will not be able to access these data devices at their campuses will be able to test and purchase them from select Orange shops. A student can purchase a maximum of two modems once they produce valid student identification.
The 3G modems are plug and play and are compatible with various operating systems to ensure simplicity of use as well as allowing the students to benefit from fast download and upload speeds
The offer that is also expected to enhance the students’ learning and research capabilities through the use of ICT tools and e-learning will run up until June 15, 2012, and will be applicable to dongles pre-loaded with the monthly unlimited internet bundle for KSh. 1,999.