Orange Uganda and Intel Corporation, the global computer chip maker, have come together to deploy a new sales model with regional telecommunication companies to reach more buyers in developing markets through high speed broadband and affordable PCs – as part of the efforts to bridge the widening gaps in high speed internet access and broadband connectivity and boost the region’s information hub credentials.
The partnership will see Intel and Orange Uganda work to have a range of affordable PCs and high broadband speeds that will be sold at conveniently located Orange retail outlets.
The partnership, aimed to benefit both firms s well as Ugandans in general, presents Intel with growth opportunities in computing with Orange being able to reach out to new users and increase subscriptions while the Uganda population will experience an increase digital literacy, ICT integration in education delivery as well as overall GDP.
Through the partnership, Intel aims to replicate its new strategy that is based on the prepaid model that has fuelled growth in worldwide sales of mobile phones. The model makes broadband and PCs more desirable and affordable and increases the reach to first-time buyers who will pay for only as much service as they can afford at the time of purchase.
Intel VP for its ‘World Ahead Program’ John Davies said mobility and affordable yet high speed broadband access is a key consideration for consumers hence they now expect new and affordable devices that would ensure they stay connected.
“Providing technology access and IT skills is a cornerstone for future innovation, economic growth and individual progress in the competitive marketplace. Nations must equip their citizens with these critical skills in order to realize their potential in today’s knowledge economy,’’ said Davies.
Commenting on the partnership, Philippe Luxcey, Orange Uganda said: “Within 3 years Orange has been able to transform the internet landscape in Uganda by availing world-class internet experience to its customers. The partnership with Intel is yet another building block to Orange’s mission to empower Ugandans to embrace the digital revolution”