Airtel Africa has sealed a partnership agreement with DSTV that sees the two organizations working together to air a weekly TV football show as part of Airtel Africa’s vision to develop and nurture young football talent.
Through the show, called Airtel Rising Stars which compliments Africa’s largest pan African youth football initiative and supported by Airtel and Manchester United, DSTV will cover live football matches in various countries, leading towards a pan African inter-country final of the Airtel Rising Stars youth tournament to be held in Nairobi later this year.
The show will also trace the career paths of African footballers, demonstrating sporting journeys that have led to fame and success.
“We have always believed that football has the ability to develop and connect youth across the continent. This was the rationale behind our pan African football tournament and talent development program, Airtel Rising Stars, which is now into its second year,” said Andre Beyers, Airtel Africa’s chief marketing officer.
‘Airtel Football’ focuses on different aspects of the sport across the continent and airs on Super Sport 9 (SS9) every Monday at 9:00 p.m. Central African Time (CAT). Aside from profiling African footballers, the fast-paced half hour show explores a wide range of topics including insights on the sports fraternity, culture across various African countries and major tournaments/games being played on the continent.
The main driver behind the sponsorship of the second season of the show was the need to take an already successful property to the next level of awareness across the continent. The show will run for 44 weeks and is also available to viewers in high definition (HD) while viewers who are unable to catch the episodes when they air on Monday will be able to watch a re-run on Saturdays at 11:00 a.m. (CAT).