Gina Din Communications dedicates 2012 Gold SABRE award to Kenyans


A KRCS Lorry being flagged off to ferry food stuff to affected areas during the Kenyans4Kenya campaign.

After winning the Gold SABRE award for the best social media and social networking PR campaign for the Kenya Red Cross’ ‘Kenyans for Kenya’ campaign at the awards ceremony held in Brussels recently, one of Kenya’s and the region’s pioneer public relation firms, Gina Din Corporate Communications (GDCC) has dedicated the award to the Kenyan population who supported the initiative.

The campaign was a response to the Horn of Africa worst droughts, where more than 10 million people suffered from malnutrition due to inability to access food, water and other basic necessities.

The initiative was driven by a steering committee comprising of representatives from Safaricom, Kenya Red Cross Society (KRCS), Kenya Commercial Bank (KCB), Gina Din Corporate Communication (GDCC) and media houses.

The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, is the world’s largest and most sought-after public relations awards competition.

Speaking when she received the announcement, GDCC executive director Desiree Gomes said:

“This year’s Sabre Award clearly confirms our capability to deliver best practice work from Kenya. We dedicate this award to all well wishers who supported the campaign. We can’t underrate their devotedness and unending support during the campaign. The award belongs to Kenya and we are happy to receive it on behalf of Kenya.”

The award was presented during this year Superior Achievement in Branding and Reputation (SABRE) Awards, convened by The Holmes Group.

The Holmes Report Annual Agency Report Cards profiles more than 400 of the leading public relations consulting firms in North America, Europe, the Middle East and Africa (EMEA) and the Asia-Pacific.

The profiles are written by the reports founding editor Paul Holmes and are based on interviews with the firms themselves, published information, a review of the firm’s work (where possible) and discussions with clients and other industry experts.

The reports are designed to provide prospective clients and employees with some insights into the character, strengths and specialized capabilities of leading pr firms.

The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues.

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation.