GOtv slashes prices in the face of competition from Zuku and StarTimes

GOtv general manager Felix Kyengo

Kenya’s payTV service provider, GOtv, has announced that the monthly subscription and price of hardware for its services has been reduced.

GOtv – which was launched by the Kenya Broadcasting Corporation (KBC) and MultiChoice Kenya in 2011 – on Friday August 17, 2012 announced that the new price structure will be as follows:

  • GOtv bouquet monthly subscription – Kshs 599 from Kshs 720.
  • Bundle offer (Decoder + 3 months GOtv bouquet) – Kshs 4,900 from Kshs 5,500

“With this kind of pricing, GOtv has perfectly positioned itself as a leader in the digital arena and thus, will play a pivotal role towards accelerating Kenya’s digital migration process by end of 2012,” said GOtv general manager Felix Kyengo in a media release.

GOtv provides its clients with a variety of local and international channels including news, children’s programming, documentaries, series and movies. Some of the channels available to GOtv subscribers include Africa Magic World, Africa Magic Swahili, Select Sport, One Gospel, E! Entertainment, Channel O, eTV Africa,  and local channels such as KBC, NTV, KTN, Citizen TV to mention but a few.

GOtv is currently available to subscribers in Nairobi, Mombasa and Kisumu.

The price cuts by GOtv follows the recent onslaught on Gotv’s turf by its two competitors – Wananchi’s Zuku and StarTimes.

Zuku, a regional triple play provider offering users TV, data and telephony services, has been on an aggressive expansion drive around Nairobi’s upper middle-class and affluent neighbourhoods backed by its US $ 100 investment budget.

Zuku recently launched three new bouquets of services in Kenya – namely Basic TV/R1 Internet (70 channels/1Mbps); Premium (87 channels/8Mbps) and Premium/R20 (87 channels/20Mbps).

As part of the new offer, Premium subscribers who have access to 87 TV channels, Internet speeds of 8Mpbs and telephony services now have their charges discounted by Kshs 1,000 from the initial Kshs 4,999 to Shs 3,999, reflecting a 25percent decrease.

StarTimes, which launched its services a few months ago has also been expanding coverage and is already available in Nairobi, Mombasa and Kisumu. StarTimes bouquet of services are flexibly priced, with charges ranging from Kshs 400 to Kshs 3,000 per month depending on a user’s choice. The firm’s connection comes at a price of Kshs 3,000 – including a plug and play decoder and dish with full installation.

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