In order to address the challenge of low battery life for experienced by smartphone users in Africa, Mi-Fone – the first Africa-based mobile handsets brand – has launched the Mi3000 model, a smart feature phone with a 60-day battery standby time with EDGE connectivity.
The Mi 3000 handset boasts of beautiful candy bar design with a large 2.8 -inch Touch screen and keypad. Just like all other Mi-Fone handsets, the Mi 3000 also comes with Mi-Apps with some free content that can be downloaded, and Opera Mini as default browser.
Other features of the Mi3000 include phone directory up to 1000 contacts, 1Gb Flash ,256 Mb RAM and a battery stand by time of up to 60 days
Commenting on the launch of the handset in the market, Mi-Fone CEO Alpesh Patel said that the Mi 3000 has the upper hand of long battery life, which is one of the greatest challenges for most competing brands.
The Mi3000 is a smart feature phone that is very similar to an Android smartphone but at lower price points.
The price of the device is however not yet public but going by the previous models, it’s not expected to go beyond the US $ 120 mark
“A lot of consumers are using their device to access the internet and applications which quickly drains battery life. The Mi3000 addresses these concerns in a cost effective manner,” said Alpesh, adding that Mi-Fone has already differentiated itself from other low-cost handset manufacturers with its focus on music, local talent and its new “Mi-Apps Java” store.
The Mi-Java Apps store is instrumental in linking the acquisition of local music in capturing revenue streams, which are often lost to piracy.
The launch of the new model is meant to enable Mi-Fone continuously stamp its authority in untapped markets of Africa market by carefully addressing the needs of the mass market African consumer in a quality and yet affordable manner.
The Mi 3000 also comes packed with a list of additional impressive features: 2.75G, Dual SIM, 2.8” Color display,Talk up to 15 hrs, 2MP Camera, Bluetooth and Support Memory Card.
Established in April 2008, Mi-Fone has already sold over 1.3 million units and is shipping to 12 African countries - including Kenya, Uganda, Tanzania, Rwanda, Ghana, Senegal, South Africa, DRC and Mauritius. Mi-Fone services Africa via offices and service centers based in Johannesburg, Nairobi and Mauritius while additional support offices are found in Dubai, Hong Kong and China. The firm’s team combines over 20 years of telecom experience in markets such as Africa, Middle East and Asia.
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