Exset has announced the launch of its Digital Monetisation System (DMS) in Africa, which facilitates the transformation and monetisation of television platforms across Africa, assisting in the closing of the digital divide.
With the launch, DMS hopes to bridge the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible, allowing populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing a social transformation.
DMS is designed to power the Africa Page – an interactive digital service for broadcast television networks like DTT/DTH across Africa, particularly where internet/computer penetration and literacy presents a challenge. This service is a new and unique way of increasing operator revenues in value-based digital television networks. Across Africa, the TV screen offers the most potent and low-cost way of reaching populations on the wrong side of the digital divide.
The Africa page, which provides a gateway to the world of government information services (health/education), magazine services, teleshopping to games among others, will empower consumers, helping to increase knowledge and engagement with wider society.
“DMS is not about television but about digital transformation. By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitisation process becomes self-financing in three-five years,” said Rahul Nehra Exset’s global head of sales and chief marketing officer in a media release.
The consortium that Exset establishes – which will vary in detail from deployment to deployment – is a “360-degree” approach whereby every element of digitisation is included, from technology through the business services required to manage and monetise, on to key content suppliers including: government services and education updates, teleshopping and local services to name a few and is expected to bring an unparalleled, yet affordable experience to the developing countries.
Netherlands’ based Exset is a broadcast technology and solutions company founded in 2011. It provides solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply.
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