Fredrik Jejdling replaces Lars Linden as Ericsson’s head of sub-Saharan Africa

Fredrik Jejdling, named Head of the Sub-Saharan Africa Region with effect from April 1, 2013.Ericsson has announced the appointment of Fredrik Jejdling as Head of the Sub-Saharan Africa Region with effect from April 1, 2013.

In a press release, Ericsson President and CEO Hans Vestberg said: “Under Fredrik’s leadership Ericsson has extended its strong position as the partner of choice for operators set to capture market opportunities as India continues its strong mobile data development.  Sub-Saharan Africa is now facing similar exciting developments and Fredrik will bring his broad experience to further develop Ericsson’s offering and support to the region.

Prior to taking on the role as Head of Region India in June 2011, Fredrik held several key positions in Ericsson including Head of Engagement Practices with responsibility for customer engagements within the region India (from August 2010 till end of May 2011). Between April 2008 and July 2010, Jejdling was Head of Sales & Finance, Business Unit Global Services

Fredrik succeeds Lars Lindén who has been part of extending Ericsson’s footprint in the region.

Hans Vestberg said: “With a vast experience and strong business acumen Lars has been instrumental in the work to extend Ericsson’s footprint in the region. During the past years Ericsson has for instance taken the world’s largest multi-country managed services deal, been part of introducing LTE to several key markets in Africa as well as signing the first multi-country m-commerce deal.

A successor to Fredrik in his current role as Head of Region India will be announced separately. Lars Lindéns new role will also be announced separately.