Huawei’s ‘Ascend to New Heights’ campaign targets China; US and Africa users




The flyer of Huawei “Ascend to New Heights” campaign

Huawei has announced the extension of its ‘Ascend to New Heights’ holiday consumer promotion campaign in order to provide more opportunities for global audiences to win prizes, while engaging with the Huawei device brand.

Developed as part of Huawei’s push into the direct-to-consumer space, the campaign has received support with entrants from more than 45 markets around the world.

Phase two of the ‘Ascend to New Heights’ campaign will run from January 1 – 16, 2013 and offers participants the chance to win an all-expenses-paid trip for two to Dubai, staying at the 5-star Burj Al Arab Hotel, and a private helicopter tour of the city.

Running in 23 selected markets including the USA, China and Kenya, Ghana, and Nigeria in Africa, the second phase is open to both phase one entrants as well as new competition participants. Winners of 20 grand prizes will be drawn daily from January 2 – 16, 2013, and announced on Facebook within 24 hours of each draw.

The ‘Ascend to New Heights’ campaign began on November 12, 2012. In less than two months, over 450,000 people entered the contest, 240,000 from China alone, and 3000 lucky winners were selected from around the world.

To take part in the ‘Ascend to New Heights’ campaign, go to this link or visit the global Huawei Device Facebook page.

Huawei Device provides a suite of mobile phones, mobile broadband devices and home devices and is currently transforming from a company that sells millions of devices in single transactions to large businesses, to a “Business-to-Customer” (B2C) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world.




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