Samsung consumers can now get a free decoder for every purchase of a television set enabling them enjoy the benefits of digital TV immediately.
Speaking during the launch of the “digital migration” consumer promotion, Samsung’s Consumer Electronics GM, Allan Oyier said the partnership with MultiChoice is a win-win between two brands and the consumer.
“All a consumer needs to do is to buy a Samsung TV from as low as Kshs 23,995 and get a free DStv or GOtv decoder with one month subscription,” he said. The promo commenced this week and will run for two months subject to availability of stocks.
MultiChoice Kenya GM Danny Mucira expounded on the benefits of digital migration that Kenyans are currently embracing.
“By going digital with this deal, consumers will be able to watch lots of exciting entertainment from either DStv or GOtv,” said Mucira.
The bundled offer, worth approximately Kshs 68 million, will see consumers get a free fully installed and activated decoder from MultiChoice Kenya with a one month free subscription with every purchase of a Samsung LED or Plasma TV in what is being dubbed as the ‘deal of the season’.
The Samsung TV brand is renowned for its Built for Africa features – triple protector, amazing picture quality and energy saving technology.
Among the benefits of digital migration are easy access to an increased number of channels as well as enhanced picture and sound quality.
“The advantages that come with the use of the digital TV compared with the current analogue television is immense and Kenyans are positively embracing the new technology and enjoy quality viewership and choice as well as diversity in programming,” added Mucira.