Mi-Fone mobile phones are now available at one of Kenya’s photography chain stores Fuji Colorama. The collaboration between Mi-Fone and Fuji Colorama is aimed to enable the latter to offer customers more complimentary products from its outlets .
As a launch campaign, customers who buy selected Mi-Fone Android handsets from Fuji Colorama will get a free second phone. This promotion runs for a limited time only while stocks last and is part of the company’s “I Love Mi-Fone / I Love Africa” brand campaign.
Fuji Colorama Product Manager Krishna Pall noted that more people use their camera phones to capture events, and felt that retailing Mi-Fone handsets would increase the customer base.
“Everyone today wants a camera phone; this is a lucrative business opportunity for us since the mobile market is big and we also print from phone cameras,” said Krishna.
Mi-Fone CEO Alpesh Patel noted that the positive uptake of Mi-Fone by Kenyans had motivated the firm to increase its supply.
“Fuji Colorama has historically offered a great photographic/camera driven experience. We are positive that the good work done by Fuji Colorama will address the growing convergence of devices and cameras at affordable prices,” said Alpesh.
The Mi-Fone range of data-enabled handsets, which are priced at between Ksh 3,000 and Ksh 14,000, offer a range of features and value added services, including Mi-Mail (push email) and Mi-Chat (Pin Messaging between Mi-Fone users). Mi-Fone also offers a smart feature phone with a 60-day battery, entry level and 3G Qwerty devices and a range of Androids to suit varying needs.
Also included in the Mi-Fone product offering is Mi-Fone Music – 2 GBs worth of pre selected African content from east, west, central and southern Africa through “Mi-Apps” store which features works of art from local artistes and many other African talents, by thereby expanding their revenue streams.