MultiChoice Africa is giving away cash prizes to its subscribers through the newly revamped “DStv Rewards” promotion – which is worth Kshs 6 million – to thank users for their loyalty to the brand.
In addition, consumers will also be entitled to the ongoing 10 % discount campaign, also part of the DStv Rewards initiative, which knocks 10 % off the subscription price for those who pay on time and who enjoy unbroken service.
The promo, which runs from February 5 to April 10, will see DStv subscribers in Kenya stand the chance of winning Kshs 600,000 cash weekly for simply staying connected to DStv’s bouquets – which includes sports, movies, music, news, kids content, documentary and lifestyle entertainment.
MultiChoice Africa has also announced that all its DStv subscribers in Kenya are eligible to win cash prizes, regardless of the bouquet they subscribe to.
MultiChoice Africa CEO Nico Meyer says that DStv was particularly pleased by the support it has received and wished to express its gratitude that consumers continue to choose DStv for its diverse range of bouquets and channels.
“We’re always searching for new ways to add extra value to our subscribers’ lives. Whether through innovative programming, embracing new technology or expanding our operations network, we aim to be the best. This year we’re consolidating all our subscriber loyalty competitions and initiatives into one portfolio called DStv Rewards,” said Meyer.
The latest initiative comes a few days after DStv launched its digital migration campaign.
Apart from walking away with cash prizes, winners will be filmed for inserts that will be screened during the hit game show THE MONEY DROP on AfricaMagic and AfricaMagic Entertainment.
In addition, DStv audiences can win a full year’s subscription to their current bouquet, just by watching their favourite shows. Tune in and when you see a blue DStv Rewards Box pop up on screen, make sure you SMS/TEXT the competition hotline (details onscreen and at www.dstv.com) with your name.