As the world marks the International Women’s Day today, Ericsson has come out to recognize the contribution of women through its recently released report titled “10 Consumer trends in 2013” which states that “women drive the global smartphone market.”
The consumer trends report states that women have been heavy users of communications services on mobile phones for years – and continue to lead many communication and daily life related behaviors on smartphones.
“On a global scale, female smartphone owners are more active than men when using SMS. 77 percent of women send and receive photos, 59 per cent use social networking, 24 percent use apps to check in at physical locations and 17 percent redeem coupons using their smartphones,” it notes, adding that women are especially heavy SMS users in markets such as Russia, Egypt, South Africa and Turkey.
According to the report, the women are recognized as leaders of the send/receive photo trend in developed Asia, with 87 percent of women doing this compared to 79 percent of men while in Western Europe, a full 60 percent of female smartphone owners use social networking, compared to just 52 percent of men.
A quarter of North American women check in to different locations, more so than in other regions. Latin American women also use coupons more than men, although overall use is lower than the global average. By integrating communication and daily activities with their smartphone usage, women continue to drive broad mass market smartphone adoption.
The theme of this year’s International Women’s Day 2013 is “THE GENDER AGENDA: GAINING MOMENTUM.”
Each year around the world, International Women’s Day (IWD) is celebrated on March 8. Thousands of events occur not just on this day but throughout March to mark the economic, political and social achievements of women. Organisations, governments, charities, educational institutions, women’s groups, corporations and the media celebrate the day. Many groups around the world choose different themes each year relevant to global and local gender issues.
Last year the theme was Connecting Girls, Inspiring Futures which supported the United Nation’s (UN) first International Day of the Girl celebrated on 11 October 2012. The UN declares an International Women’s Day theme and for 2013 it is “A promise is a promise: Time for action to end violence against women”. In 2012 it was “Empower Rural Women – End Hunger and Poverty”. Many organisations develop International Women’s Day themes relevant to their local contexts. For example, the European Parliament’s 2012 theme was “Equal pay for work of equal value”.