Kenya’s Mitsumi Distribution becomes Samsung’s IT products supplier in Africa

MitsumiMitsumi Distribution has sealed a deal with Samsung Electronics Africa to act as the official Samsung IT products distributor across Sub Sahara Africa as part of Samsung Africa’s ongoing market development strategy to enhance its product availability.

Samsung Electronics Africa IT Solutions Director Thierry Boulanger said the entry of Mitsumi Distribution will afford Samsung Electronics an effective access to more than 19 African Countries.

“This partnership agreement is a first of its kind for us and certainly speaks to our continued investment in, and commitment to our African customers. This agreement not only enables us to expend our logistical footprint, but leverage on an established African distributor and support network,” Boulanger explained.

Through the deal, Mitsumiwill deliver the full range of Samsung IT consumer and business solutions to the market.

Mitsumi Distribution MD Mitesh Shah, said: “As one of the leading African distributors we understand the broader African continent and hold a viable expertise, having been in operation for 17 years across 19 African countries. We intricately understand how to cost-effectively support the technology needs of end users of all sizes, including small- and medium-sized businesses, large enterprises, educational institutions, government agencies, and consumers and certainly see this partnership with Samsung as an opportunity to continue our growth across the continent.”

The partnership came into effect from March 01, 2013 and involves MITSUMI’s offices in 19 countries with in-country stock points will service Samsung’s African distribution needs.

MITSUMI was formed in Nairobi, Kenya in the year 1996 with the aim of introducing appropriate and affordable technologies to Africa. Apart from Samsung, the firm is an authorized distributor for Dell, Acer, Lenovo, Toshiba, HP, Microsoft, Western Digital, BenQ, Tripplite and Huawei.

MITSUMI has its presence in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, DRC, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius, Madagascar and U.A.E including strategic mother hub in Jebel Ali (U.A.E). It also has 16 warehouses and 8 service centers in Africa.