Multichoice to sponsor AITEC’s Broadcast, Film and Music Africa (BFMA) conference


DEAL: Sean Moroney, AITEC Africa chair (left) and Danny Mucira, GM, Multichoice (right) exchange partnership agreements as Risper Muthama of MNet looks on
DEAL: Sean Moroney, AITEC Africa chair (left) and Danny Mucira, GM, Multichoice (right) exchange partnership agreements as Risper Muthama of MNet looks on

Multichoice Kenya has announced that it will be taking up lead sponsorship for Broadcast, Film and Music Africa (BFMA) conference, a popular creative content and electronic broadcasting event in East Africa that promotes knowledge sharing and networking among high-level electronic media professionals.

BFMA 2013 is scheduled to take place in Nairobi at the Kenyatta International Conference Centre over 17-18 June.

Danny Mucira, Multichoice Kenya GM, said the company’s decision to support the conference frequented by broadcasters, music producers, film makers, creative directors, scholars, content marketers and analysts underlined the pay TV company’s commitment to developing the creative content industry in the African continent.

“We are committed to promoting local creative content and are supporting this knowledge sharing and networking platform to ensure that the industry continues to flourish and so that creative content creators can take advantage of the great opportunities, “said Mucira.

MNET’s regional manager Risper Muthamia said the BFMA conference had already proven itself in the past three editions as the place  where professionals meet to exchange ideas annually  and gather new knowledge through updates from speakers.

“We are pleased to be making an investment on the nurturing of local talent and seeing people take advantage of advances in technology to make better content.  Our partnership and interest in the BFMA conference goes beyond putting content on air to participating in events that seek to promote the local industry and electronic media,” she said.

During BFMA 2013, Multichoice will be fronting its channels popular for African content including Africa Magic and SuperSport.

Sean Moroney, Chairman of AITEC Africa, the event organizer, thanked Multichoice Kenya for supporting the event saying there was great interest in the theme this year by industry leaders across the globe and that this had helped maintain the fourth edition of BFMA conference as a real global event.

“These speakers and delegate make important sources of new knowledge and will enrich interaction and level of new knowledge and practices at the conference resulting to a world–class learning opportunity. We already see it as a tremendous success,” said Moroney.