Rupu launches 2 new portals – RupuTravel and RupuShops



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Rupu, one of Kenya’s leading online discount shopping websites has unveiled two new portals – RupuShops and RupuTravel – as a response to market needs.

Screenshot of RupuTravel homepage.RupuTravel is an online travel portal, offering Kenyans the best selection for travel packages within the country. Through the portal, anyone can access various packages by visiting the site and choosing from over 50 handpicked offers. Upon selecting an offer, customers send a request to a RupuTravel customer agent who tailors the deal to specific needs or makes a reservation.

RupuTravel is targeting the Kenyan domestic traveller, and delivers unbeatably priced offers on exquisite locations across the country. The site has become an official tour operator and has handled over 500 travel requests during its beta test phase, which lasted over 6 months.

“Over the last 2 years, we have built Kenya’s largest e-commerce brand that gives consumers discounts on goods and services in form of deals. Travel was always among our most successful deal categories and we saw that our customers started asking increasingly for it. The next logical step for us was to launch RupuTravel, a portal that brings Kenyans the best deals to travel our beautiful country.” said Ben Maina, Rupu’s CEO.

Screenshot of RupuShops.RupuShops, on the other hand ,is an online-shop where customers can choose from over 1,300 Fashion, Electronics and Home & Lifestyle products. This is aimed to support the local market by giving any Kenyan entrepreneur an opportunity to feature their goods for free as a 20 % commission is only charged when a sale is made and concluded.

RupuShops offers a large selection of unique African and Kenyan products, next to well-known international brands. The countrywide delivery service ensures availability for everyone and customers can pay via MPesa, Cash on Delivery or Debit and Credit Cards.

“As a local brand, we want to support local businesses, and promote their products and services. Rupu wants to play its part in driving the economic and social pillars of Vision 2030.” said Maina.

With the launch of RupuTravel and RupuShops, Rupu cements its stance as a key player in Kenya’s competitive and vibrant e-commerce scene as a reliable and trusted brand. Since 2010, Rupu’s team of 30 employees supports more than 40,000 customers daily; bringing them unbeatably priced offers on electronics, restaurants, travel, wellness and entertainment.

Customers can access Rupu from their PC or mobile phone and get up to 75% discount on a deal of their choice. They can pay via M-Pesa, Cash on Delivery or Credit and Debit Cards. Users then get issued a coupon, which they print out and use to redeem their goods or services.

The website is billed as arguably the perfect online marketing tool for any business that is keen to acquire more customers. Through offering discounts, any business can attract hundreds of new clients, which they then convert to loyal returning customers. Getting a deal up on Rupu is absolutely FREE as the firm only takes a commission on sales.