As part of the sponsorship, part of the funds will go to the club in support of their operations while the remainder will be used in the production of a TV magazine show – “Ingwe TV”. The show will allow football lovers as well as AFC Leopards’ fan base to closely follow their favorite players through various AFC matches, pre-match analysis, features and News reports.
In addition, the football show will showcase technical bench, illustrating what it takes to sustain a successful club like AFC Leopards. The channel will feature interviews with AFC legends, as well as Ingwe fans’ activities, fans’ views and hopes for their team.
Ingwe TV will be aired on Zuku Sports HD channel 300 and Zuku Sports channel 301. With this partnership AFC Leopards will now join the ranks of other major football clubs around the world with TV presence e.g. Orlando Pirates in South Africa, Zamalek in Egypt, and many others in Europe like Manchester United TV, Arsenal etc.
“We are excited to sponsor Ingwe TV and in line support Kenyan football. Local programming has immense potential and therefore, an area we are hugely investing in, even as we support the growth of the sports industry in the country. ” said Zuku Head of Programming Hannelie Bekker.
The unveil of Ingwe TV comes at a time when Kenyan soccer is projected to be a leading income generator for many talented youths in the country with international football clubs eyeing gifted players in Kenya.
Among the notable Kenyan players who have made it big internationally include; Mcdonald Mariga who is the first Kenyan to win the UEFA championship league playing for Inter Milan. Currently he plays for Parma AC in Italy. His brother Victor Wanyama has won the Scottish league twice and this year he has scooped the Scottish young player of the year award.
“This is the first show of its kind in Kenya and the greater Eastern Africa and therefore we are excited about it. It is important that we cater to our different audiences and bring shows that speak to their interests,” Hannelie said of the show, which is exclusive to Zuku.
“We are excited and humbled at the opportunity that Zuku is providing us, this will be an exciting forum for the club and a great avenue for the viewers to follow up on the on-goings of the club,” AFC Leopards coach Luc Eymael said.
Ingwe TV joins a host of Zuku Sports entertainment that has been entrenching into various sports territory in the pay-tv sector.
Recently, the channel unveiled the Zuku University Basketball League (ZUBL) to a tune of Kshs 50 million. The season is set to begin later this month. ZUBL seeks to create a platform for university students to showcase their talent in basketball. We have thus far trained coaches in a bid to equip them with skills to help grow the sport in Kenya. We would want to one day have Kenyans playing in internationals clubs.