Shareholders of France-Telecom on Tuesday May 28, 2013 approved the Group’s change of name from “France Telecom” to “Orange” with effect from July 1, 2013.
According to a press release, the “Orange” name will be adopted by all the 33 affiliates including 16 from Africa – that is Kenya, Malawi and subsidiaries in Francophone Africa.
States the release:
“Since 2006, the Group has gradually simplified its visual identity in France and internationally for its various internal and external stakeholders.
Orange is now the brand used by all of the Group’s commercial operations (fixed, mobile, TV and internet) and corporate activities.
Changing the name of the company and its shares is a natural step in the process towards the simplification and unity of the Group’s activities.
As of 1 July 2013:
- the name of the company will be Orange and
- the name of the shares will be Orange (ticker symbol ORA)
Under the Orange name, the Group will build on its heritage and continue to ensure stronger social cohesion, improved technical performance and faster growth in France and around the world.”
France Telecom is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion Euros in the first three months of 2012.
Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group’s single brand for internet, television and mobile services in the majority of countries where the company operates.
At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.