Australia’s Prime Media Group selects Ericsson’s first-ever professional video chip


Ericsson AVP 400 Family decoderPrime media has selected Ericsson’s latest video processing platform to deliver new channels and improved efficiency. The platform’s encoding capabilities will enable Prime to optimize its workflow and minimize operational costs while delivering a high level of resilience.

Prime Media’s decision to select Ericsson’s platform comes at a time when consumer demand for high quality, personalized video services is ever increasing, placing greater pressures on operators to provide exceptional quality across multiple applications.

“Our deep understanding of our customers’ requirements enables us to remain at the forefront of broadcast technologies so media organizations like Prime have the necessary equipment they need to roll out new services,” said Ward Hansford, Head of Asia Pacific, Business Line Compression, Ericsson. “The demand for new services places considerable pressure on the bandwidth requirements necessary to deliver high quality video, but the flexibility of the Ericsson AVP 4000 delivers an unmatched level of encoding efficiency that well exceeds these requirements.”

Today’s consumers want the highest possible quality in their user experience. In recognition of this developing trend, and as part of its ongoing focus to deliver expanded TV services to Australian viewers, Prime has selected Ericsson’s latest video processing platform to deliver new channels and improved efficiency.

The amount of video being created and consumed continues to grow rapidly. In Ericsson’s vision of the Networked Society it is predicted that by 2020 there will be 50 billion connected devices, and of these, more than 15 billion are expected to be video enabled.

Prime is the first publicly announced customer in the Asia Pacific region to deploy Ericsson’s AVP 4000 compression platform, which is powered by the company’s first in-house programmable video processing chip.

The announcement builds upon Ericsson’s presence as the leader in video compression technologies in Australia, where it provides systems for 4 out of 5 national TV networks plus other noteworthy regional networks in addition to Prime.

Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applications as well as MPEG-2 for digital video broadcasting. The AVP 4000’s first-class encoding capabilities enable Prime to optimize its workflow and minimize operational costs while delivering a high level of resilience.

Ericsson’s AVP 4000 high-performance compression platform eases integration, expansion, re-purposing, training, repair and upgrades, considerably lowering the overall cost of ownership by addressing all applications, codecs, resolutions and profiles. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.