On Sunday August 7, Yahoo! announced that it would unveil a new brand logo in month’s time on September 4.
The firm’s chief marketing officer Cathy Savitt wrote on Tumblr – which the firm acquired in May this year for US $ 1 billion – that the company has witnessed a “renewed sense of purpose and progress” adding that the change in the logo is meant to reflect the spirit of innovation currently prevailing at Yahoo!
“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too,” wrote Savitt.
She added that the new logo “will be a modern redesign that’s more reflective of our re-imagined design and new experiences” and further announced that Yahoo! had kicked of 30 days of change leading to September 4 during which it would display a variation of the logo on its homepage and throughout its network in the US.
But various aspects of the original logo will be retained even with the new design.
A pointer to this can be noted when Savitt stated: “We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.”
This will culminate in the unveiling of the new logo on September 4 at 9pm PT/Sept 5th midnight ET.
Should Yahoo! successfully change its logo and unveil the new brand, it will have succeeded in doing what another tech giant, HP, failed to see through in 2011.