PIC-CENTRE: Is this Kenya’s Getty Images in the making?

PICTwo renowned Kenyan photo journalists – Stafford Ondego (formerly of STANDARD newspaper) and Stephen Mudiari (formerly of NATION MEDIA GROUP) – recently announced via their respective Facebook walls that they have quite their former jobs and moved to PIC-CENTRE.


PIC-CENTRE LTD is a newly-established agency for sports pictures. The agency’s staff and contributors cover sports events which are then offered to clients – who can be newspapers; magazines and online platforms among others – through Monthly, Quarterly, Semi Annual and Annual subscriptions for editorial use only.

On its “About Us” page, PIC-CENTRE states thus: “We intend to provide our customers with the best online high quality editorial sports pictures and fast delivery, with a smart, searchable and interactive picture portal.” It also has a mission to “engage highly-skilled professional sports photographers and the best information technology platform to create one-stop search portal.”

Already (going by what Stephen Mudiari posted on his Facebook wall recently), several other photographers have either joined or are affiliated with PIC-CENTRE as contributors. These include Mohammed Amin; Fredrick Omondi Onyango (formerly of NATION MEDIA GROUP and now with Kenya Year Book); Patrick Olum; Jack Owuor (currently with the STAR newspaper) and Trevey Oyombrey.

(CORRECCTION & UPDATE: I’ve just been informed by Mohammed Amin that all the photographers listed above are now permanent staff of PIC-CENTRE and not affiliated with their former newsrooms and employers). 

The site also features a schedule (or “Docket” in Newsroom parlance) of upcoming sports events in the country.

Although the brains behind PIC-CENTRE is still unknown, the picture portal has traits similar to Getty Images, the digital media portal established in 1995 by Mark Getty and Jonathan Klein to “bring the fragmented stock photography business into the digital age.”

Getty Images has grown over the 18 years since it was established and is currently one of the most active websites with millions of visitors – boasting a global traffic rank of 3,3339 and 1,213 in US according to Alexa. The portal has 11,678 sites linking in.

PIC-CENTRE is less than 2 months old and already has a traffic rank of below 4 million globally, which is an indicator that it could rise in terms of rank as more people visit the site for digital content.

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