Tusker has launched Tusker.mobi, an entertainment platform meant to increase fan influence over certain aspects of Tusker Project Fame 6 (TPF6). The site, which also gives fans access to exciting season news and content, will ensure that contestants and their fans are linked, and their fates intertwined.
Targeted at TPF fans who are 18 years and older, the site was developed by Trigger Isobar, Tusker’s Digital Engagement agency, to plug Tusker fans into the various activities the brand is rolling out.
Says Athman Matano, EABL’s Group Digital Brand Manager: “Tusker.mobi as a platform will have several features relating to entertainment. These features are being released in phases, the first of which is Be The Judge. Be the Judge is open from September 13, 2013 to September 17, 2013,and it will allow users to determine the fate of Tusker Project Fame 6 contestants. Fans will have the power to decide who gets the final place in the Top 25 from a list provided by judges. Fans will need to register as users and then vote on whom they think deserves the final spot in the Top 25.”
Released concurrently with the Tusker.mobi is News and Downloads where registered users will have access to downloads, first hand Tusker Project Fame 6 news as well as the opportunity to comment and add opinion.
Later on, when contestants enter the Academy, a feature called Be the Producer will come alive. This section creates an opportunity for registered users to produce their own group from a set number of eliminated contestants.The group combination with the most votes will get to perform at the final show.
Online Voting for TPF6 will be possible on Tusker.mobi and users will need to register on the platform to cast their online votes which will be combined with existing text message voting to determine the winners.
Finally, the site will have the Top Star Maker which Tusker will use to reward interaction and engagement on the tusker.mobi platform. One interaction on Tusker.mobi is equivalent to one point with interactions being downloads, shares, comments, article views and votes. The more the user interacts, the more points they will receive. At the end of Tusker Project Fame 6, Top Star Makers will win a trip to watch the final of Tusker Project Fame 6 in Nairobi.