EatOut, Kenya’s major online restaurant guide and reservations engine, has partnered with Hellofood to offer online food ordering to EatOut users for the first time. Through the partnership, EatOut users can now order food from their preferred restaurants online via Hellofood, thereby increasing convenience and choice when it comes to placing delivery orders.
New buttons and banners on EatOut’s restaurant pages now link to Hellofood’s Kenya homepage, where users can then place delivery orders from the restaurant they were originally browsing. Through a customer care system, users will get an improved food ordering experience with vast choice and fast delivery for a variety of occassions.
The partnership follows EatOut’s announcement of a US $ 200,000 investment from Netherlands-based Africa Media Ventures Fund which has seen the latter acquire an additional 7.9 per cent equity in the former.
Mikul Shah, EatOut Africa CEO said: “We’re extremely excited about this partnership, which will dramatically improve convenience and variety for foodies in Nairobi and beyond. Online food delivery is expected to grow quickly over the next 12 months and Hellofood are perfectly positioned to make a big impact in the market.”
Hellofood Africa CEO Joe Falter said: “Hellofood and EatOut are a perfect match, each having built technologies that brought radical convenience and choice to users via the internet, for the first time. As soon as we entered the Kenyan market we started talking to EatOut as our services are perfectly complementary. EatOut’s history of rapid growth and disruptive innovation match Hellofood’s DNA 100%.”
Hellofood.com – through its Foodpanda brand – is a among the top group of online food ordering platforms active in 30 countries and 4 continents worldwide. Available via PC; tablet; on BB as well as iPhone and Android apps, it offers a faster and easier way to order food, and provides the greatest variety of cuisines available anywhere.
Users can order food from any of the restaurants in their city, for delivery to them in 45 minutes. With a presence in 7 African countries, Hellofood.co.ke already has over 130 partner restaurants in Nairobi, with virtually any type of cuisines available, from Pizza to Sushi, from traditional African food to Continental among others.
Launched in 2010, EatOut is arguably the region’s largest online restaurant guide and booking engine and plans to launch in several countries in Africa. The site allows consumers to search for and make reservations from a list of over 700 partner establishments based on location, cuisine and budget.