MTN ranked as Africa’s “Most Admired” and “Valuable African” brand




MTN-logoBrand Africa in association with Brand Finance, TNS and African Business recently named telecoms provider MTN as the “Most Admired” and “Valuable African” brand at the African Business Magazine’s African Business Awards in New York, USA.

The African Business Awards, launched in 2008 by African Business magazine, celebrate excellence in African business by recognising the individuals and companies that are driving Africa’s economy and creating new economic opportunities for citizens and communities. Brand Africa 100™ recognizes Africa’s Top 100 valued brands.

The Most Admired and Valuable Brands in Africa are limited to listed consumer brands or corporate brands that provide a significant endorsement to their consumer brands, operating in at least one market beyond their domestic market, and trades with a uniform brand identity and/or name. The valuation is limited to the estimated proportion of parent company revenues attributable to the brand on the African continent. The list of the brands that qualify for inclusion in the study is based on a multi-country consumer survey across Africa to determine the 100 Most Admired Brands in Africa.

An African Brand is defined as a multi-national brand developed ‘in Africa, by Africans,’ with a secondary or primary listing in Africa, serving customers primarily in Africa, with a growing international recognition and/or footprint, that contributes to Africa’s economic growth and global image and reputation.

MTN topped the league for African brands as the most admired African brand with a brand valuation of $4.655bn. Coca Coca is the top global brand in Africa with a brand value of $3.420bn. MTN also tops the league as the overall Most Admired and Valuable Brand in Africa.

Top 10 African Brands

No.

Brand

Industry Group

Country of Domicile

Global Brand Value 2013

Africa Brand Value 2013

Africa Revenues

BV Change from 2012

1 MTN Telecoms Services South Africa 5,172 4,655 90% -1%
2 Woolworths Retail South Africa 1,294 1,294 100% 24%
3 Shoprite Retail South Africa 1,115 1,115 100% 4%
4 Pick N Pay Retail South Africa 1,035 1,035 100% 89%
5 Globacom Telecoms Services Nigeria 655 655 100% 13%
6 Castle Beverages South Africa 340 272 80% 3%
7 Tusker Beverages Kenya 222 222 100% 561%
8 Dangote Consumer, Non-Cyclical Nigeria 216 216 100% 3%
9 Guaranty Trust Bank Banks Nigeria 201 201 100% -36%
10 Tiger Brands Food Diversified South Africa 201 201 100% 11%

A Global Brand in Africa is a global multi-national brand developed outside Africa, with a primary listing outside Africa serving African customers, that contributes to Africa’s global reputation as a destination for economic growth and investment.

Top 10 Global Brands in Africa

No.

Brand

Industry Group

Country of Domicile

Global Brand Value 2013

Africa Brand Value 2013

Africa Revenues

BV Change from 2012

1 Coca-Cola Beverages United States 34,205 3,420 10% 27%
2 Shell Oil & Gas Netherlands 29,752 3,273 11% 6%
3 Samsung Electronics South Korea 58,771 2,939 5% 121%
4 Vodafone Telecoms Services Britain 27,009 2,328 9% 4%
5 Nike Apparel United States 14,943 1,943 13% -20%
6 Toyota Auto Manufacturers Japan 25,979 1,819 7% -10%
7 McDonald’s Retail United States 21,642 1,082 5% -11%
8 Pepsi-Cola Beverages United States 18,701 935 5% -2%
9 Airtel Telecoms Services India 3,746 899 24% 30%
10 Honda Auto Manufacturers Japan 16,114 806 5% 8%




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