The three-day event – set to run from November 22 – 24, 2013 – at the Sarit Centre will provide a platform for IT researchers, critics, the business network and the public to exchange experiences and reflect on challenges and the expected impact of digital network technologies.
The event’s organizers, Eyeballs Marketing, say the Fair will offer complete digital experience to visitors interested in the latest digital trends, lifestyle gadgets and other technologies designed to simplify and enrich their lifestyles.
Eyeballs Marketing CEO, Martin Muli, says the Fair is a response to growth in digital technologies that has transformed how business is done in the country in the last several years.
“It is high time we bring different organizations and experts to a platform where they can meet with the public to debate ideas on digital trends and what the future holds for the country,” said Muli.
The economy has witnessed massive technological investments in areas like the financial services and telecommunications sectors where firms compete to take advantage of the benefits enabled by technology-driven innovation.
Exhibitors at the Fair will be drawn from all sectors of the economy including telecommunication, media and advertisings firms, lifestyle and products, government agencies, learning institutions and techie firms.
Some of the companies that will participate include Microsoft East Africa, HP, Safaricom, Google, Samsung and OLX.
The Digital Fair will have to levels of exhibitions, the Business Digital Fair and the Digital Future Fair, which will offer the public opportunity to interact with different exhibitors, listen to their presentations, experience technology and buy some of the products on offer.
The Business Digital Fair will be for businesses to display and show case unique and superior technologies that are in use to enhance the customer experience. It will comprise of businesses – both corporate and SME – and offer them a chance to provide a full digital experience to the public as well as generate business leads.
The target exhibitors under the first level will include hotels, media houses, PR and advertising firms, learning institutions, government bodies, telecommunication companies, foreign companies, technology firms and businesses in lifestyle products.
At the Digital Fair Future, different techies and organizations will present solutions that can positively improve the lives of Kenyans. These solutions will be presented to key decision makers in Government and corporate sectors who have the capacity to engage techies and adopt the digital solutions.
The experts will be expected to tackle ideas on the future of digital technology in areas like disaster management, healthcare, agriculture, management and governance, security and public transport.