Nokia has announced the availability of its unique rewards program for Windows Phone developers in Kenya and other 19 countries globally. Designed to confront the industry-wide challenge of app discoverability, the program dubbed DVLUP empowers developers to increase the visibility and success of their applications.
Apart from Kenya, DVLUP is available to developers in Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Poland, United Kingdom, the United States and Vietnam.
“Nokia’s DVLUP program puts developers in the driver’s seat – providing them with a clear path to get their app featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia. “By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success.”
DVLUP introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace. It enables developers to create, book and manage their own apps promotion and marketing campaigns built through participation in DVLUP.
DVLUP uses a gamification model to create a fun, inventive and competitive environment for developers to build successful Windows Phone applications. Developers can earn badges and experience points (known as “XP”) by completing quizzes and challenges related to application development. By creating high-quality applications, developers can also earn additional points and unlock even greater opportunities. For instance, developers can promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.