Sky Italia, Nokia and Microsoft have announced the global debut on Windows Phone of Sky Go, a service that allows users to view 30 pay-TV channels on the go. As part of the agreement,Sky Go – already chosen by 1.9 million Sky subscribers – will be coming to the entire Nokia Lumia family in Italy starting from the middle of December.
The agreement allows Sky to enhance its mobile service by offering some of its most prestigious content to owners of Windows Phone 8 Lumia smartphones, which are increasingly widespread in Italy, in addition to allowing Nokia to enrich its models with the application that allows TV to be taken outside the home.
“Sky Go on the Windows Phone 8 platform is a world exclusive for Italy and a true Christmas present for our customers,” said Paola Cavallero, Nokia Italia GM. “We are particularly pleased with the partnership with Sky as it will further increase the satisfaction of our Italian users of Lumia devices. This app, in addition to the recent arrival in the Store of other successful brands such as Instagram and Vine, will be available on the entire Lumia family stretching from the Lumia 520 to the new Lumia 1520 with its high-quality 6-inch screen.”
“We are pleased with this important agreement thanks to which Sky Go for the first time in the world will be making its debut on Nokia Lumia smartphones and the Windows Phone 8 platform,” said Remo Tebaldi, customer and product marketing manager at Sky. “Sky Go is thus taking a further step on the path of innovation, allowing an increasingly broad segment of our subscribers to enjoy ever richer and more compelling viewing experiences. In fact, this partnership will boost customers’ chances to access their favourite programs on devices such as the new Nokia Lumia 1520 that guarantee the standard of excellence that has always set Sky apart.”
“We are enthusiastic about our collaboration with Sky and proud that Italy has been chosen for the global debut of Sky Go on Windows Phone. This is further confirmation of the excellent results that have led our mobile operating system to become the second largest in Italy in the third quarter of 2013,” said Silvano Colombo, Consumer Channel Group Manager, Microsoft Italia. “Thanks to Sky Go, the line-up of Windows Phone applications has been further expanded, confirming Microsoft’s commitment to guaranteeing its users access to the best of entertainment on their smartphones as well.”