It’s over five months since we gave you an update on the loyalty shifts and re-alignments regarding the tech firms and PR agencies, which basically means which PR agency is currently representing or has signed up which tech account.
Now within this time, quite a few (but significant) changes have taken place in this front. Here goes…
Microsoft, which had since decamping from Bertolli and Associates been represented by Tell-Em PR, has moved to Corporate Talk. However, Microsoft Devices unit (formerly Nokia East Africa) is still being represented by Hill+Knowlton. Snapping the Microsoft account from Tell-Em PR is a major coup for Corporate Talk as the last major ICT client the firm had was Kenya Data Networks (KDN) before it was acquired by Liquid Telecoms. Corporate Talk’s digital media arm, Havas, however handles the Orange account in Kenya and Uganda.
The local PR industry’s ‘new kid on the block’ Engage PR has also signed up Equity Bank Group’s mobile money susbsidiary Finserve and will be helping the firm with its communication needs as it enters the highly competitive mobile money transfer market. Engage PR has taken the fight further into the doorsteps of its rivals, signing up Multichoice from the more established RedHouse PR.