Mobile phone dealer Synergy Innovations has announced the appointment of Winacom Kenya as the main distributor for the Ole brand of phones. The deal worth Kshs 500 million will see Winacom become the main distributor for the Ole brand phones.
Speaking at the partnership signing ceremony, George Kangara, MD, Synergy Innovations termed the deal as a major milestone for his company and a first of many for the Ole brand. “Indeed our journey to bring quality and affordable phones into the Kenyan market has been realized and we hope that through this very noble step we will champion Nairobi and Kenya as the hub of mobile innovations in Africa,” said Kangara.
He added: “Further to bringing new mobile brands into the market, we want to redefine the way every Kenyan interacts with his mobile device, for us it’s personal and we are out to make the mobile device work for all of us.”
Echoing Kangara’s sentiments, Francis Ng’ang’a, chairman, Winacom welcomed this new partnership terming it as a win for small and medium sized enterprises in Kenya. “For two indigenous companies with humble beginnings to sign a deal of this magnitude, it shows that there is hope for small businesses in Kenya and that mobile will be a key driver in this space,” noted Ng’ang’a.
The deal that was funded by Equity Bank will see Synergy Innovations leverage in the distribution network of Winacom Kenya, creating grassroots reach in over 250 locations countrywide leaving Synergy Innovations with the task of building and marketing the Ole brand.
Ole-branded phones are manufactured by US-based Antel Communications with the brand’s Research and Development teams operating from Taiwan and Korea while the devices are assembled in Shenzhen and Hangzhou in China.
The brand offers affordable tablets as well as feature and smart phones addressed to various consumer needs ranging from entry level to high end phones.
According to Mr Kangara, all our devices run on an Android OS and will incorporate entertainment, E-commerce applications and E-learning portals developed to carter for the African Market.