There has been a last minute surge in the take up of set top boxes as the digital migration deadline looms large. The impending analogue signal switch-off has stirred a series of awareness activations such as the COFEK road show which snaked from Upper Hill, through the Central Business District to various estates in Eastlands.
This follows the kick off of the COFEK Consumers Dialogue Forum to sensitive Kenyans on the digital migration process and the scheduled deadlines for various regions countrywide. The imminent switch-off of the outlandish analogue signal has seen players in the digital space slash their prices and ratchet-up supply to meet the burgeoning demand.
MultiChoice Kenya recently announced a 50 per cent price reduction in the cost of its GOtv decoders to help speed up Kenya’s Analogue Switch Off efforts set for December 31, 2014.
The company’s swift reaction to reduce the price of the GOtv set top box from Kshs 3,399 to Kshs 1,799 (including 2-month GOtv Plus subscription) means that consumers are not only offered the easiest and most affordable way to join the digital revolution but are also guaranteed a festive season jam-packed with great entertainment.
Both MultiChoice Kenya’s content delivery platforms, Satellite Direct-to-Home (DStv) and Digital Terrestrial Transmission (GOtv), are already digital therefore current subscribers will not be affected by the analogue switch off.
GOtv, which prides itself on being the most innovative pay television service available in Kenya, provides subscribers with digital quality picture and sound plus access to an exciting selection of the best in local and international channels. These include; NTV, KBC, KTN, Citizen TV, M-Net Movies Zone, Select Sport 1 & 2, Africa Magic World, Maisha Magic Swahili, One Gospel, E! Entertainment, Channel O and, eTV Africa, to name a few.
Since its launch in 2011, GOtv has been playing a pivotal role in assisting the Kenyan government to achieve a smooth transition from analogue to digital television broadcasting.
“GOtv is uniquely placed as the home of African television. We have made great progress in delivering channels made in Kenya for Kenyans – like Maisha Magic Swahili – and have committed ourselves to offering channels made in Africa for Africa,” said Mr Kyengo.
Kyengo also assures Kenyans of an extensive GOtv decoder distribution network in all leading supermarkets and MutiChoice agents countrywide.
“The first switch off will happen in Nairobi on December 31 and we therefore urge consumers to purchase their GOtv decoders well ahead of the deadline to avoid the last minute rush.” he says.
Kyengo concludes by adding that GOtv channels have been carefully selected to cater for a variety of different tastes and family viewing needs at a very affordable price.
GOtv decoders will be available at over 2000 selling points in the city. For a full list of retailers, go to the GOtv website.