Over this period the growing working population a majority which is under 35 years of age has led to the increase in consumers of alcoholic beverages with a 2007 rapid assessment survey by the national campaign against drug abuse showing that 4 million (13.3% of population) Kenyans consume alcohol with 30 % of Kenyans aged 15-65 having ever consumed alcohol in their life.
“It is thus very clear that over 4 million Kenyans are in need of information that can help them make the better decisions on which products to purchase by frequently updating products in the market as well as informing them of social gatherings where they can interact and share opinions,” commented Kamau Mbote, Publisher, WhiskyNewsRoom.
The website which was launched last weekend covers the entire spectrum of alcoholic beverages including whiskey, bourbon, brandy, vodka, gin, beer and wine products providing information on new launches, reviews, policy changes, events as well as a category on responsible drinking advice.
The website also aims to restrict viewing of information by its audience allowing only those of over the legal drinking age 18 years to wade off underage drinkers.
Statistics by NACADA show that about 16.6% of urban dwellers are current users of various types of alcohol compared to 11.4% of rural dwellers. In terms of region besides North Eastern and Central regions where current usage of alcoholic drinks is less than 10%, in all other provinces at least 10% of the residents are current alcohol consumers.
Considering individual alcoholic beverages, Nairobi has the highest current usage of packaged/legal alcohol (15.7%) followed by Central (9.2%). For chang’aa, Nairobi has the highest current usage (7.2%) followed closely by Western (7.1%).
Rift Valley has the highest current usage of traditional liquor (6.0%) followed by Nyanza (5.1%). For current usage of 2nd generation alcohol, it is highest in Rift Valley (2.0%) followed by Nairobi (1.3%).
“We have our job clearly cut out. We first have to encourage among alcohol users the consumption of packaged/legal alcohol with over 100 deaths annually associated directly to consumption of illicit brews. Secondly we must provide a platform that manufacturers can use to reach their customers,” He adds.
The creators also hope to provide its audience with reviews of various drinking spots around the country information they deem important in a tourism sector driven economy such as in Kenya.
East African Breweries is the dominant player in the Kenyan beer market controlling around 90% market share, Keroche Breweries around 5%
Spirits: the Johnnie Walker brand expanded by 74% across East African Breweries’ markets in 2012, Smirnoff by 55%, Baileys by 82%, and Richot by 40%. Mainstream spirits performed poorly for East African Breweries in 2012 (with sales falling by 6%).
In 2012emerging, premium and reserve spirits sales grew by 32%, 22% and 276%, respectively.
In 2012 sales of mainstream beer increased by only 3%, while that of emerging and premium beer expanded by 12% and 18%, respectively.
According to the Scotch Whisky Association its members exported products worth £ 3,74 million (approximately Kshs 545 million)in 2014.
The publisher, Kamau Mbote, holds a Bachelors of Journalism degree from USIU-Kenya who has worked in various local and international media stations since 2008. His writings in the past have focused on Energy, Mining, Aviation, Start-ups and Technology. The editor also holds similar positions at www.oilnewskenya.com and Energy Business magazine. Unknown to many, Kamau Mbote is also a former barman and is a participant in various tasting events in Nairobi facts that have prompted this latest creation.