Lunch with Candy Crush founder raises £18,000 through online auction 




Riccardo Zacconi, founder, King Digital Entertainment, the name behind popular mobile game Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch, is supporting Hospital Fatebenefratelli in Milan.
Riccardo Zacconi, founder, King Digital Entertainment, the name behind popular mobile game Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch, is supporting Hospital Fatebenefratelli in Milan.

A lunch with business and technology guru Riccardo Zacconi has raised just over £18,000 (about Kshs 2.7 million) through an online auction organised by CharityStars.

Zacconi, who founded King Digital Entertainment, the name behind popular mobile games Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch, is supporting Hospital Fatebenefratelli in Milan.

An unnamed Italian came out on top following a closely fought bidding process, which started at €500, and paid €25,500 (51 times the starting bid) for lunch with Zacconi. The lunch is due to take place in the coming months and the auction winner will learn how Zacconi made his fortune and hopefully glean some useful knowledge. Zacconi’s company, King Digital Entertainment, is set to sell for $5 billion, so he certainly knows how to run a successful business.

The money raised from this auction is a phenomenal amount for a small-scale charity in Italy. And this isn’t CharityStars’ only recent success story. In the final two months of 2015, CharityStars raised £1 million for good causes, bringing the total the company has raised since its inception in 2013 to £2.2 million, a figure rising daily.

A big contributor to this figure was Eva Longoria’s Global Gift Galas that took place in the UK and Dubai at the end of 2015. A Picasso original titled ‘Seven studies for a head of a Harlequin’ sold for an incredible £120,000, while a Dali piece sold for £50,000 via CharityStars.

CharityStars is leading the way in high-end fundraising with a variety of celebrities and key figures in the business and tech industries donating their time or personal items to support worthy causes all over the world.

In 2016 CharityStars is hoping to build its total raised to £5 million and is always exploring new ways to help charities needing money, celebrities who want to support charities, and companies who have a desire to give back to society.

CharityStars was founded in 2014 with a passion and aim to change the non-profit sector and continue its mission to help charities raise money. Since launching, more than 200 global celebrities have chosen to work with CharityStars including Lionel Messi, James Blunt, Sara Cox, David Coulthard and Sir Bobby Charlton, plus over 120 non-for-profit organisations, such as Save the Children and Oxfam. Last year Berkeley University named the company as one of the most “impacting Social Enterprises globally”.

CharityStars headquarters are in London and Milan. CharityStars commits to no upfront fees, re-investing only 15 percent of the total auction proceeds to cover the full suite of services and operational costs. Excluding this fee, 100 percent of the net funds raised, go directly to the benefitting non-profit.




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