APO, the sole press release newswire in Africa and media relations relating to Africa, has announced the launch of www.Africa-Newsroom.com, an all-in-one newsroom and multimedia PR platform that leverages the best content from marketing and public relations to create an SEO-enhanced, interactive multimedia news and information experience for journalists, consumers, and target audiences.
APO continues to be at the forefront of highly efficient news dissemination by creating the premier Press Office hosting platform for Africa-related content. Press Offices are visually rich, custom landing pages mirroring your company, organization or product, displaying all your social media feeds, and hosted on a sub domain matching your company name.
The website aims to be the undisputed source of press releases and multimedia files related to Africa, publishing press releases, videos, photos, documents and audio-files for over 500 high-quality, authoritative sources, including global fortune 1000 companies, renowned PR agencies, government and international institutions.
The website supplies content to over 150,000 journalists, press agencies, bloggers and social networks, and redistributes content to over 50 African websites, Bloomberg Terminal, Thomson Reuters Terminal, Lexis Nexis, Dow Jones Factiva, and mobile users of the three major networks: Orange, Airtel and MTN.
Journalists can subscribe to receive content free of charge from Africa-Newsroom.com. The service already counts among its subscribers journalists from: BBC Worldwide, Reuters, Associated Press (AP), Agence France Presse (AFP), Sky News, The Economist, Xinhua News Agency, Zawya, CNN, Al Jazeera, The Guardian Nigeria, Nation Media Group, International Financial Times, the Nigerian News Agency (NAN) and many more. To guarantee that email subscribers correctly receive your press releases, Africa-Newsroom.com uses the latest Email Delivery & Transactional Email technology provided by SendGrid, a company also used by leading websites like LinkedIn, Uber and Booking.com.
Journalists, consumers, and target audiences will be able to copy, share, download, embed, create customized RSS feeds, create customized email alerts, create customized FTP feeds, create customized widgets, and take the content to other websites for all major CMS types.
Africa-Newsroom.com is available in four languages (English, French, Arabic and Portuguese), each with its own Twitter feed. It also features a powerful internal search engine allowing visitors to search press releases or multimedia content specifically.
The website uses the latest Dynamic Web Acceleration technology to ensure a fast and pleasant browsing experience from anywhere on the planet, notably from Africa, and from all devices, computer or mobile. This technology is provided by a world leader in Content Delivery Network (CDN) used by top-tier companies such as Samsung, Forbes, Saxo Bank, The Huffington post, and many others.
Africa-Newsroom.com provides detailed measurement analytics over the entire Press Office activities, including tracking stats on all press releases.
“As the founder of APO, it gives me great satisfaction to offer the Africa-Newsroom.com service to a growing number of clients who need us to support their activities in Africa. I’m an avid believer in Africa rising and this high quality, authoritative source, is a beneficial tool for all journalists,” comments Nicolas Pompigne-Mognard, APO Founder and CEO.
Africa-Newsroom.com is not a “do-it-yourself” platform as APO clients will continue to send their press releases and multimedia content to APO by email before they can be uploaded.
APO is the sole press release newswire in Africa and is a global leader in media relations relating to Africa. With offices in Senegal, Switzerland, Dubai, APO owns a media database of over 150,000 contacts and is the main online community for Africa-related news. It offers a complete range of services, including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations and events promotion.