Here are Kenyans’ top Google searches in January




 

CGoogle Search Trends that indicate search patterns over a period of time indicate that acclaimed secular musician Diana Chemutai, who was popularly known as Chelele, was the most trending search in the month of January. Chelele was found dead in her Kapkwen home on Saturday, 9th January.

The Independent Electoral and Boundaries Commission (IEBC) was the second most trending search release of Kshs 45 billion plan for the 2017 general election. The Commission Was also a keen point of interest for Kenyans as they went online to find out available jobs, ahead of next year’s polls.

The Kenya Defence Forces (KDF) was the third most trending search. The KDF piqued the interest of Kenyans after the terror group attacked its camp in El-Adde, in Gedo Somalia, killing an unknown number of soldiers.

Fourth on the list of most trending searches was the FA Cup – an annual knockout cup competition in English football as fans went online to find out more about the competition’s match schedule, fixtures and results. English singer and songwriter, David Bowie, appeared on the list as the fifth most trending search in the month of January.

Other trending searches were: Salim Junior, officially known as, Salim Junior who was a popular Mugithi singer who prompted people to turn to search after he passed away on Saturday, 23rd January; Robert Mugabe after rumors of his death surfaced online stating that he had suffered a heart attack, collapsed and died in Singapore; Netflix Kenya – after the American multinational provider of on-demand Internet streaming media announced that it was now available in Kenya; Prezzo – after his interview with KTN’s Betty Kyalo on Friday, January 8; and Alan Rickman – an English actor and director known for his role as professor Severus Snape in Harry Potter – after he died on Thursday, January 14.

The “What is” category was driven by curious Kenyans – who went online to find out the answers to some of their burning questions. ‘What is Netflix?’ was the most trending question after the American streaming company announced its presence in Kenya; ‘what is the mountain of butterflies?’ after Google released its first doodle of the year, celebrating the mountain of butterflies – a haven for butterflies that was first discovered 41 years ago in the Sierra Madre Mountains of Mexico, by a group of Canadian zoologists. Third on the list of the most trending ‘How to’ was ‘what is the best site for football predictions?’ while ‘what is loan exposure?’ and ‘what is first aid?’ were the fourth and fifth most trending questions. Other trending ‘what is’ questions were: ‘What is call barring?’; ‘What is apple in French?’; ‘what is encryption?’; ‘what is wifi?’ and ‘what is TB?’.

In the ‘How to’ category, the dominant trending search was ‘How to calculate safe days’ featured as the number one search. This shows the growing interest in use of alternative birth control measures in the country.  ‘How to write a good CV’ was second on the list. This possibly links to the recurring hunt for job opportunities.  Other trending ‘How to’ searches were: ‘How to decorate a bedroom’; ‘How to cook broccoli’; ‘How to use quickbooks’; ‘How to write a letter’; ‘How to set a table’; ‘How to nurture and nourish the soul’; ‘How to talk to a girl you like’ and ‘How to make an app’.

Most Trending Searches

  1. Chelele
  2. IEBC
  3. KDF
  4. FA Cup
  5. David Bowie
  6. Salim Junior
  7. Robert Mugabe
  8. Netflix Kenya
  9. Prezzo
  10. Alan Rickman

Most Trending ‘What is’ searches

  1. What is Netflix?
  2. What is the mountain of butterflies?
  3. What is the best site for football predictions?
  4. What is loan exposure?
  5. What is first aid?
  6. What is call barring?
  7. What is apple in french?
  8. What is encryption?
  9. What is wifi?
  10. What is TB?

Most Trending ‘How to’ searches

  1. How to calculate safe days
  2. How to write a good CV
  3. How to decorate a bedroom
  4. How to cook broccoli
  5. How to use quickbooks
  6. How to set a table
  7. How to nurture and nourish the soul
  8. How to talk to a girl you like
  9. How to make an app
  10. How to know wifi password

 

Google Trends is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about. Google Trends lets one dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ (the searches that had the highest amount of traffic over a specific period) and ‘Most Searched’ (are queries which are simply the most popular terms for a specific period, ranked in order by volume of searches).




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