Mobile ad network InMobi has released the results of its study which was based on a survey of over 1000 app developers in a report titled ‘STATE OF MOBILE APP DEVELOPERS 2016.’
The InMobi study, which involved app developers from 155 countries, was conducted in order to understand the ever growing ecosystem better. It shows some insightful data on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
A total of 1,089 responses were received during the web and on- device based survey which was open September
and November 2015. Not all questions were required to answer for completing the survey and many questions
allowed for multiple answers. The insights here are based on InMobi’s database of app developers and publishers
According to InMobi, the mobile revolution and the surge in smartphone usage is driving the market for mobile applications while mobile app development is a prospering industry which prospects to get even better. The growth in consumer demand for mobile apps and the increase in time spent on the apps is encouraging for both aspiring and seasoned developers to innovate across mobile devices.
In the images below, we share some of the key insights and findings from the survey, including demographics (age and gender) among others. Read on…
App categories across regions:
Preferred app store – Android versus iOS:
App market share – Android versus iOS:
The complete report can be downloaded here.