Celltick, a global mobile marketing firm, has appointed Abraham Punnoose to lead its African business expansion. The new geography would be in addition to his current role as Managing Director, Celltick India. As head of Africa, Abraham will be responsible for growing the company’s presence and market position across the region.
Abraham joined Celltick in 2011 and has been responsible for the company´s business in the Indian subcontinent. Under Abraham’s management, Celltick has expanded and deepened its partnerships with Operators, device manufacturers and media companies across the region.
“I am happy to have Abraham lead our expansion into Africa. Africa is certainly a strategic focus for us in the coming years” said Ronen Daniel, CEO of Celltick. “I am confident that Abraham’s deep knowledge and proven track record of implementing and managing Celltick’s services will aid us to succeed in the region.”
With over 20 years of experience in sales, marketing and business operations across telecom and retail banking, Abraham has proven experience in opening up telecom software markets globally for start-up companies and extensive domain knowledge in the wireless business.
“I am excited to lead Celltick’s expansion into Africa and further our success” said Abraham Punnoose, Managing Director India & Africa “With Africa being one of the fast growing markets in the world I see a great potential in the region for Celltick’s services and products.”
Celltick is a global leader in home screen marketing. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands while delighting users with a unique user experience. Celltick’s innovative products, robust relationships within the ecosystem and strong execution capabilities enable powerful distribution, high user retention and unmatched home screen monetization. The company drives billions of transactions annually across more than 150 million active consumers across its different mobile platforms in over 20 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and US.