National Bank of Kenya has announced it will host loyal customers this Saint Valentines weekend to a “yellow valentines”, as part of a national customer reward program.
The program will celebrate major transformations at the Bank under the theme “yellow, the color of transformation,” across all its 80 branches countrywide. Customers will be treated to yellow valentine gifts including yellow chocolate, yellow candy and yellow cupcakes at branches by yellow clad employees in a plan set to delight customers.
During the weekend, customers paying for shopping with a National Bank Visa card will also enjoy a 3 per cent discount.
“St Valentine’s Day is an annual festival that celebrates romantic love, friendship and admiration. Every year on 14 February people celebrate this day by sending messages of love and affection to partners, family and friends. At National bank of Kenya, we want to use this day to say a special ‘thank you’ to valued stakeholders and appreciate them for their support,” said Bernadette Ngara, NBK’s director of Marketing and Corporate Affairs. “We are now in the critical final phase of a very successful transformation program that will get NBK to a top tier 1 bank. The special relationship we have our customers continues to turn in great results each year.”
Last year September, votes by the Bank’s customers won NBK the overall best bank in customer service Award 2015 during the annual Kenya Institute of Customer Service satisfaction survey.
At the same time, the bank has announced that the bank’s CEO Munir Sheikh Ahmed will serve customers as a teller at a yet to be disclosed branch. Munir’s has continued a fondness for serving occasionally as a teller, an act that has inspired humility and the personal touch in customer service in the Bank’s employees’ community.
Mr Munir launched the transformation program when he took over in 2013. Since then, the bank has seen the rebranding of the formerly green bank to a unique warm yellow identity- in addition to driving a total of 50 other change-focused projects at the bank. This has resulted to massive growth of the Bank now ranked Kenya’s 9th largest lender. Assets have shot from Kshs 67 billion in 2012, for instance, to Kshs 122 billion in 2014. Its profits before tax for Q3, 2015 stood at Ksh 3.3Billion – the best performance in 48 years- rising from Kshs 2.43 Billion in 2014, Kshs 1.8 billion in 2013 and Kshs 729 million in 2012. National Bank is expected to announce its audited full year 2015 results in a month’s time.