Samsung’s new TMF refrigerator locks in moisture, keeps food fresher longer


Samsung Electronics has announced its new Samsung top mounted freezer (TMF) refrigerator. The RT7000, which was launched at the Samsung Africa Forum in Monaco is designed to enhance modern living, Samsung is the first manufacturer to bring its unique Twin Cooling Plus technology to the TMF category.

(ABOVE: Patricia Kingori, Samsung’s Marketing & Communication Business Lead for East Africa Region displays one of Samsung’s kitchen products, during the Samsung Africa Forum 2016 held in Monaco.)

The Samsung RT7000 TMF refrigerator delivers a spacious capacity which can fill up to 620L, enough to easily store a week’s worth of grocery shopping for the whole family. The fridge can keep all fruits and vegetables in fresh condition for longer, not only in the bottom drawer but on every shelf. This ensures space is maximized so that no time is wasted looking for particular items in a packed refrigerator – that means shorter meal preparation.

“At Samsung, we focus on creating appliances that help consumers be more efficient. Now consumers can keep food fresher longer, with Samsung’s innovative Twin Cooling Plus technology.” said Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

He added that many consumers have dreamed of owning a spacious refrigerator which keeps food fresher longer, so their weekly grocery shop goes further.

It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

With two independent evaporators, the Twin Cooling Plus features two separate airflows in the fridge and freezer, preventing unpleasant smell from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odorless.

The Twin Cooling Plus independent cooling system also ensures that the right temperature and humidity level up to 70 per cent is maintained throughout the fridge, so no matter where food is stored it stays fresh.

Furthermore, The Samsung RT7000 ensures freshness and taste are maintained. No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer. 

Thanks to the Twin Cooling Plus technology, the new Samsung RT7000 TMF enables consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.