SportPesa, Arsenal FC in three & a half-year deal to promote soccer in Kenya

1Sports betting firm SportPesa has become the Official Betting Partner of Arsenal Football Club in Kenya. The three and a half year partnership, effective mid this season, will focus on grassroots football, including both player and coach development, and will enhance SportPesa’s sponsorship of the Kenyan Premier League and Super 8 League.

The deal has various benefits aimed at developing football in the country. These include SportPesa offering five-day training camps twice a season which will be led by Arsenal-trained coaching staff. These sessions will be designed to ensure that both footballers and coaches in Kenya learn to incorporate the key principles of ‘playing the Arsenal way’. These camps will also help to support the initiatives that SportPesa have in place to identify and nurture talent as a grassroots level.

Two, SportPesa will engage directly with Arsenal supporters in Kenya through the club’s digital channels, promotional activities and marketing initiatives featuring first-team players and club legends. Arsenal fans in Kenya will also be offered a range of club-related benefits, including official merchandise and match tickets to see the team in action at Emirates Stadium.

Finally, Kenyan football administrators will also be offered opportunities to meet and learn from expert Arsenal staff responsible for stadium management and security and take these learnings back to Kenya to help develop their own facilities.


Ronald Karauri, SportPesa’s CEO, said: “SportPesa is dedicated to uplifting the football standards in Kenya, and we look forward to working with Arsenal to help achieve this. It is a true testament to the commitment SportPesa has in putting player development at the forefront of any other need.

“We are committed to allocating the best resources and support to our players to help them achieve their dreams. Our aim is to see Kenya participate in the 2022 FIFA World Cup. We are also very excited for this partnership and are looking forward for greater revolution in the Kenyan football world.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are delighted to welcome SportPesa as our Official Betting Partner in Kenya. Arsenal has huge support across Africa and we look forward to engaging further with our fans in Kenya while also helping to drive the SportPesa business and, through a wide range of initiatives, the development of football in the country.”

SportPesa is Africa’s no. 1 sports betting platform and Official sponsor of the SportPesa Premier League in Kenya. We provide Mobile and Online platforms for sports betting. We plan to make a significant presence in the continent in the next few years in line with our mission which is, “To act with total integrity and social responsibility to the benefit of the community while reaching our revenue and profit targets through offering excellent service.”

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