Telkom Kenya is running a month-long mobile voice, data and device campaign, that will see the telco’s Mobile customers enjoy an enhanced value proposition; with the introduction of the month-long offer.
Mobile subscribers can now enjoy a 200 MB data bundle (the Xcell Daily Bundle), 180 minutes of talk time, 100 on-net SMSs and 20 off-net SMSs for a daily subscription of Kshs 20.
“Our offers have enabled us to grow our customer base quarter-on-quarter. With our focus firmly on the customer, there is need to ensure that they have ease of access to Internet-enabled devices and mobile voice and data packages that give them increased value for their money,” says company Chief Corporate Communications Officer, George Mlaghui.
As additional value, customers subscribing to any Internet on Mobile bundle will earn bonus airtime for every data bundle purchased.
The telco is also targeting to grow data usage with a mobile device offer for entry-level Internet-enabled phones. One such device is the Orange Klif that goes for Kshs 3,499, complete with a free 2GB data bundle – staggered over a 4 month period. This device also comes with a SIM card, pre-loaded with the month-long offer. The Alcatel Pixi 3 at Kshs 5,499 and the Microsoft Lumia 435 retailing at Kshs 8,499, are some of the other devices on offer during this promotion period.
“Ease of access to Internet-enabled handsets is a key part of our broader strategy of ensuring that our ongoing network expansion is supported by the provision of quality, competitive devices for entry level and price-conscious customers. We are committed to opening up the smart-phone-space to aspiring smart phone users to have that ‘smart’ experience,” adds Mlaghui.
The telco launched the Kaduda, 12 months ago, an entry level dual SIM handset retailing at Kshs 999, further lowering the entry barriers for first time mobile phone users.
“The continued success of Kaduda confirms that there remains a great need for more affordable and quality devices in the market,” says Mlaghui.
The latest Communication Authority sector statistics indicated that mobile penetration had reached 88.1 per cent during first quarter sector statistics report for the financial year 2015/2016. Pre-paid mobile subscriptions also grew to stand at 36.8 million subscribers from 35.1 million subscribers. Telkom Kenya demonstrated improvement with the quarter under review recording 11.8 percent market share from 11.2 per cent, from the previous quarter.