ZTE Mobile Devices has announced the signing of a sponsorship deal with Sevilla Football Club to serve as the club’s “Official Technology Partner.” This sponsorship seals the deal for ZTE to be the official smartphone of the team, thereby promoting the ZTE brand.
Sevilla FC is the reigning champions of the UEFA Europa League for the second year running and current finalists in the Copa Del Rey against FC Barcelona. The team’s focus on excellence and results aligned with a fan-centric approach is very much aligned with ZTE goals as well.
“ZTE is proud to be the Official Technology Partner of Sevilla Football Club, one of the greatest football teams known around the world,” commented Jacky Zhang, CEO of ZTE EMEA and APAC. “Sevilla FC and ZTE share the same vision and beliefs that brought us to where we are today: passion, creativity, dedication, talent, as well as imagination and beyond. We look forward to having even more sports fans become ZTE fans, to forge new legends for the mobile century.”
With this agreement, both ZTE and Sevilla FC will carry out several events throughout the season to engage with fans. Apart from advertising space in the stadium, Sevilla FC fans will also receive the latest information about ZTE products and participate in exclusive sweepstakes to win smartphones, tickets or merchandising from the team.
“On behalf of Seville FC, I am very pleased and honoured to cooperate with one of the leading technology companies in the world,” said Jose Castro Carmona, Chairman of Sevilla FC, “I am convinced that this partnership will be tremendously beneficial for both parties, for our fans and the consumers all over the world.”
To further enhance ZTE’s commitment in Europe, ZTE has planned further initiatives that will kick off this year. For example, the Z-Community platform will be introduced to new countries in the region. Announced at CES in January this year, this program establishes a forum for user feedback in order improve existing devices or for future product developments.
Following its popularity in the US, ZTE has also made plans to bring a traveling roadshow to Europe where consumers can enjoy ZTE devices on an “Experience Bus” visiting cities throughout the region. It will kick off in Barcelona, and will pass through Germany, Poland, Italy and France. In a span of 2 months, it will travel across 5 countries and covering 15 cities. On board the “Experience Bus”, consumers will get to try out devices from Axon, Blade and Spro series and see how each of these can make an impact in their daily lives. It is ZTE’s response to consumer curiosity and desire to see ZTE’s products in-person and experience them first-hand.
ZTE plans to expand its number of overseas stores from 30,000 to 50,000 by the end of 2016. This will allow ZTE to deliver quality mobile devices to an even larger group of audience.