Nakumatt Holdings has rolled out a Kshs 17 million customer reward programme with a grand prize chance for five families to win themselves an all-expense paid trip to Denmark.
In conjunction with global toymaker, Lego Group and several local business partners, Nakumatt, has unveiled an exciting Easter season customer reward campaign dubbed: “Build Your Perfect Easter with Nakumatt and LEGO brick”, open for shoppers spending Kshs 2,000 or swiping their Nakumatt Global Prepaid Debit Cards, at any of the firm’s stores countrywide.
Speaking when he announced the Nakumatt Lego Easter Customer reward campaign launch, Nakumatt Holdings Regional Strategy and Operations Director, Mr Thiagarajan Ramamurthy, said the program will provide a good platform for the retailer to extend its corporate gratitude to its loyal customers.
The campaign, he added has been generously supported by Nakumatt’s local and international suppliers, eager to deepen the local formal retail trade market.
“At Nakumatt, we are excited to present this customer rewards programme with a trip for five families to the world acclaimed Hotel Legoland,” he said, adding that, “this Easter campaign is also tailored as a joint thank you platform for Nakumatt and several local and international suppliers wishing to extend their gratitude to our loyal shoppers.”
Lego Group, the makers of the iconic LEGO brick range of toys and a key supplier to Nakumatt’s Kids&Co Departmental store, will be at hand to host the five families who will ultimately win the grand prize.
Consolation and related instant prizes including Kshs 6million worth of Nakumatt Gift Vouchers will also be up for grabs.
To enter into the draw, there will be activations in Nakumatt branches countrywide where kids will get a chance to participate by playing with Lego toys, colouring and painting of pictures. Several kids’ challenges are also lined up at Nakumatt stores within, Galleria, Westgate, Garden City, Mega, TRM, Prestige and Junction malls.
Shoppers, who spend over Kshs 2,000 will also get blank pictures for their children to paint or colour at home. The parents will then submit the coloured images to respective Nakumatt branches to enter the draw for their kids.
In the spirit of Easter, the promotion is aimed at giving kids an opportunity to tap into their artistic talents, while standing a chance to win an assorted toys from Nakumatt’ s Kids & Co departmental store.